Feel Natural

We’ve brought in Redken’s newest line of shampoos and conditioners that are created by using naturally-derived ingredients! At Elixir, we have a goal to always be as environmentally friendly as possible and these products definitely align with that. We have replaced the Extreme, All Soft, and Color Extend Magnetics lines with these Nature + Science versions, but don’t worry; they work exactly the same and their performance hasn’t been compromised in the slightest!

These new products are vegan, sulfate-free, paraben-free, and silicone-free. All of the packaging is made out of 100% recycled plastic and each of their main active ingredients have been replaced with natural ingredients so you’ll notice a new scent too!

For the extreme line, the RCT Protein Complex has been replaced with a Lupine Protein that will help prevent split ends and strengthen your hair.

In the All Soft line birch sap has been introduced as the ingredient to smooth, soften, hydrate, and replenish your hair.

Finally, the Color Extend line has introduced ginseng as their new main ingredient. It helps to keep your colour vibrant and shiny.

As of November 1st, we have Redken Nature + Science holiday packs on our shelves! Try out these new products and save 25% when you buy the shampoo and conditioner together. Happy shopping!